Lyle Bunn is offering a new training program for Digital Signage Project Planning and Deployment, something which he calls ‘SPEED’ – an acronym for ‘Structures for Planning, Explanation, Excitement and Deployment‘.
It’s basically an in-depth, accelerated training program for Digital Signage business and project planning.
The core half-day program is comprised of several modules that allow end user and potential suppliers of digital signage, such as Systems Integrators, Commercial Audio-Visual, Sign, Graphic, Digital Print, Content and other providers to better plan objectives, timelines and budgets, and define key elements of a digital signage initiative leading to technology selection, deployment, growth and successful operations.
Lyle Bunn, Principal of BUNN Co. told us “This succinct, information-rich program will provide a sound foundation of knowledge and practice to organizations wishing to use or supply digital signage. SPEED fills the information gaps between the interest in using digital signage and the selection of technology”
The SPEED program is offered for private presentations to end user and supplier including their client and partner events, and for delivery at technology, marketing, advertising, retail and association events and conferences. SPEED can be customized to meet specific needs and event schedules.
ABOUT THE “SPEED” PROGRAM
“SPEED” is the acronym for “Structure for Planning, Explaining, Excitement and Deployment,” a half-day training program comprised of modules for planning, selling launching and managing Digital Signage projects.
It addresses communications objectives, business models, the technology ecosystem, operations and critical success factors to improve the ability to define, “sell,” advance, assess and expand digital signage systems.
These modules address the following subject areas to enable a digital signage opportunity or initiative to be initialized, move forward and succeed on an ongoing basis. The following areas are addressed, and supporting and related information such as guides and templates are provided in order to increase the pace of project planning and success of deployment by end users or suppliers.
Module 1. DIGITAL SIGNAGE INDUSTRY OVERVIEW
Overview of the current state of growth and key directions of Digital Signage and Digital Out-of-Home as a communications application and Industry. Core value propositions and industry drivers are fueling double-digital industry growth while some complexities are being overcome.
Module 2. DIGITAL SIGNAGE NETWORK DESCRIPTION SUMMARY
This module provides a framework for planning and describing key aspects of the possible or planned digital signage network. Funding sources, capabilities, outcomes, participants and approaches to operation are presented in a succinct overview.
Module 3. DIGITAL SIGNAGE INITIATIVE DEFINED
The Enabling Effect (Lessons from Leonardo de Vinci and others)
Digital Signage in Overview: Inherent, Unique Capabilities
Business Models: Ad-based, Patron, Staff and Hybrids
Relationship of DS with other Communications Tools (Web, Mobile, Print, etc).
The “Why” of Digital Signage – Defining objectives available from DS in various environments (retail, hospitality, entertainment, consumer services, corporate, etc)
The technology “Ecosystem” of a Digital Signage Network
Playloop Strategy (planning, structure, refresh, targeting)
“Content” (Sourcing, RSS Feeds, AD Sales)
Measurement (audit, URL hits, observation, eye gaze, checkout)
Elements of Operation.
Involving all the right people – and making progress.
Module 4. SELLING & ADVANCING THE OPPORTUNITY
The Selling Process (The Champion, Concept presentation, planning, enrollment of others, Sourcing, pilot, evaluation, refinement, roll-out, continuous improvement.
Champions, Decision-Makers and Influencers
Focus on ROI and ROO
Advancing the idea at various stages.
Assessing project performance
Proof of concept – awareness building
Phase 1 deployment
Transition for mass deployment
Module 5. ADVERTISING-BASED AND HYBRID BUSINESS MODEL
Funding the network
Key Decision points (Playloop structure, fees, target audience, probable advertisers)
Selling the Ads (Media Kit, mechanical specs, Selling)
Unique factors – Compliance, content suitability, business cycle
Module 6. ADDITIONAL INFORMATION AND CONTACTS
This module provides sources of additional useful materials, including publications, events and associations, along with some useful contact points for sourcing hardware, software, connectivity, ad sales, audit, project funding, content and other elements from experienced suppliers comprising the digital signage “ecosystem.”