The more nimble digital signage software vendors in our industry are still arguing over what constitutes true cloud based digital signage but an interesting press release landed on our desk this morning “Rackspace Cloud Reality Check: In-House IT Still Chained To Server Management”.
There’s a nice quote from a certain Jason Cremins in said release – CEO of course of digital signage provider, signagelive, we quote “We’ve seen dramatic reductions in operational costs and major improvements in the speed and reliability of our infrastructure after moving to the Rackspace Cloud. The move has also helped our customers. The content delivery business is moving away from in-house physical servers because the near-infinite scalability and reliability of cloud hosting lowers the barrier of entry for our customers and enables them to focus on their core business.”
See our story of a few weeks ago ‘signagelive Teams With Rackspace‘.
At the office we are wondering if the industry is ready for a DailyDOOH style (think of hard hitting #DSTop10 approach) reality check on what constitutes SaaS and what constitutes Cloud when vendors talk about digital signage?