Digiboard Ipsos Quividi Migros Measurement

Adrian J Cotterill, Editor-in-Chief

News filters through to us that Turkey’s Digiboard, a subsidiary of Saben Co., Inc., is doing some pioneering work with media measurement in its Migros network.

We believe that they started out in partnership with Quividi measuring the impact on one store with a footfall of 50,000 people a week.

Similar we understand will shortly be done for the entire network in cooperation with Ipsos (Ipsos is quite easily the most important research company in Turkey – especially in TV media measurement).

Watch out for a report which no doubt they will share with industry sometime during May.

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