Restrictions drive alcohol ads off TV

Adrian J Cotterill, Editor-in-Chief

Marketing Week has reported that alcoholic drinks companies are shifting advertising spend away from television as a result of tough new restrictions, according to Ofcom and the Advertising Standards Authority (ASA). A new report shows that drinks suppliers are spending 26% less on TV ads than they were two years ago despite overall spend across the sector being down just 3%.

An ideal opportunity for Digital Out of Home it would seem!

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