Catalina Acquires Modiv Media

Gail Chiasson, North American Editor

St. Petersburg, Florida-based Catalina Marketing Corporation, a precision consumer marketing firm, has completed acquisition of Modiv Media, provider of mobile commerce solutions.

The integration of Modiv into Catalina provides brands and retailers the ability to engage shoppers, influence their behavior, and boost loyalty with a mobile experience that saves shoppers time and money.

Catalina helps manufacturer and retail brands deliver unprecedented performance and healthier outcomes with integrated in-store and online marketing platforms. The acquisition extends Catalina’s targeted consumer engagement to include shoppers’ smartphones.

“We’ve been watching Modiv for quite some time now,” says Jamie Egasti, CEO, Catalina Marketing. “Its success in driving in-store innovation is unmatched and its ability to deliver a scalable mobile commerce solution is exactly what retailers are looking for. The acquisition will allow Catalina to drive greater consumer engagement before and during the buying experience for brands, and deliver increased revenue and shopper loyalty for large-scale retailers.”

Mike Grimes, senior vice-president of mobile commerce for Catalina and former CEO of Modiv Media, says, “Modiv’s retailer-proven mobile commerce solution, coupled with Catalina’s scale, analytics and content, provides an unmatched mobile shopper marketing solution for large retailers. Helping shoppers save time and money through an intuitive and relevant mobile experience is paramount to the future of retail. When combined with Catalina’s deep targeting and large CPG-funded offer pool, this becomes a must-have for retailers.”

Egasti says that Modiv offers a mobile commerce solution designed to meet the demands of high-frequency retail. From comprehensive integration with POS systems to leveraging loyalty and CRM to influence behavior, this solution integrates perfectly with Catalina and will change how retailers and brands engage and empower consumers.

Since its founding in 2001, the Modiv solution was built on the premise of connecting the physical store with the shopper via a mobile device. Already in over 350 locations, their retailer-branded solution influences over 1 million shopping trips per month that drive over $1 billion in retailer sales annually.

In February, Modiv introduced Modiv Social which enables retailers and brands to offer shoppers an integrated mobile coupon wallet experience that aggregates coupons from any couponing source (web, retailer, mobile, digital, etc.) and gives shoppers the ability to share select mobile coupons via Facebook. Going beyond simple sharing, Modiv Social gives retailers and brands the ability to track, monitor, manage and analyze the lifecycle of a socially shared coupon, as well as identify ‘shopping influencers’ and rewarding those who share these coupons.

The entire Modiv team will remain in the Boston area and will be the foundation of Catalina’s mobile efforts. The company is currently evaluating a new office location in Boston’s Innovation District to support expansion plans for the mobile team.

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