Montreal-based Newad, whose Indoor Network is present in many of Canada’s institutions of higher learning, has allocated more than $100,000 to students in many of the country’s colleges and universities through its Newad Bursary program.
“We’re happy to give back to Canada’s student community, especially because Newad as a company recruits dozens of graduates from those educational institutions each year,” says Philippe Marchessault, executive vice-president of operations, development, and innovation, indoor advertising. “For us, this undertaking falls in line with the values of Newad’s 350 employees and brand ambassadors.”
Over the past 17 years, the equivalent of CA$4 million has been allotted to students and their associations, through scholarships or pro bono advertising. This is in addition to the more than $21 million in advertising fees ie. royalties that Newad pays to colleges and universities to have the right to place ads in their buildings.
Among the schools receiving scholarships this year are: Ryerson University, Centennial College of Applied Arts & Technology, Humber Institute of Technology and Advanced Learning, Vancouver Community College, University of Victoria, and University of Calgary.
Newad reaches the Young and Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments; Experiential Marketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA website: and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications.