LifeStreet Media Gets $66 Million Investment
Gail Chiasson, North American Editor
Nautic Partners has made a $66 million equity investment in LifeStreet Media, whose RevJet technology platform maximizes revenue across digital user experiences.
LifeStreet is a leader in global in-app advertising for Facebook, Apple (iOS) and Android developers. The terms of the investment provide for capital to fuel LifeStreet’s growth in social and mobile display advertising and to facilitate liquidity for investors.
LifeStreet has driven over 200 million social and mobile app installs, has paid out over $100 million of advertising revenue to social and mobile developers, and reaches a monthly audience in excess of 350 million. The company became the leader in the Facebook in-app advertising market in 2009 and continues to drive more app installs than any ad provider other than Facebook itself.
LifeStreet is ramping up investment in three key areas: its market-leading social in-app advertising solution, its rapidly growing mobile advertising solution, and its core RevJet technology platform. Entering 2012, LifeStreet had already invested over $25 million developing its patent-pending RevJet platform, built upon the world’s first universal object server. RevJet is the first technology to unleash Iterative High Velocity Testing (IHVT) capabilities on any digital revenue driver, ranging from visual objects such as ads and landing pages to logical objects such as trafficking decisions and revenue maximization algorithms.
RevJet and its proprietary IHVT processes are producing breakthrough monetization levels and extraordinarily high volumes of new customers for social and mobile advertisers, publishers and app developers alike.
Inc. Magazine has recognized LifeStreet, which has been consistently profitable, as one of the fastest growing private companies in America. The company was founded by digital advertising veterans Mitchell Weisman and Paul Kennedy and serial technology entrepreneur Serge Ioffe. The company received early funding from Exigent Ventures, its founders, and additional angel investors.
“With universal object serving, RevJet is transforming the optimization landscape,” says Weisman, Lifestreet CEO. “RevJet’s Iterative High Velocity Testing capabilities can actually produce more revenue from just about any digital user experience. This enables app developers to achieve superior monetization from their ad inventory and acquire extraordinarily large volumes of new customers, whether they’re building apps for Facebook, Apple iOS or Android.”
“We rarely see companies with market opportunities as large or technologies as powerful as we see with LifeStreet,” says Bernie Buonanno, managing director, Nautic Partners. “LifeStreet sits in the middle of a number of growing trends—social media, mobile devices, apps, social games and online advertising. Given LifeStreet’s proven business model and competitive advantages, we believe the company is extremely well positioned for significant continued growth.”
Founded in 1986, Nautic Partners is a middle-market private equity firm that has managed over $2.5 billion of equity capital. The firm has completed over 110 transactions in partnership with management.