Spafax, the branded content, publishing and media provider and part of WPP’s tenthavenue group of companies, is rebranding its media operations under the Spafax Networks banner which launched in New York last December.
This move aligns Spafax’s global media interests under one brand to fully capitalize on the potential of measured, cross-channel, multi-screen opportunities and audience solutions. This move supports the Spafax mission to reach consumers worldwide through relevant content – at the right time and the right place along their consumer journey.
“The roll out of Spafax Networks places us in a highly competitive global position,” says Niall McBain, Spafax CEO. “By leveraging our skills and expertise on a worldwide footing, we will deliver measurable platforms for the on-the-go consumer across the growing footprint of social, mobile and digital place-based environments alongside our existing media.”
“We are getting beyond the rhetoric of how So-Lo-Mo is changing consumer media behavior, and we are building a solution today that will position us for leadership in this new media market, building on relevance to usefulness,” adds John Connolly, CEO, Spafax Networks USA.
“We can build our portfolio based on those forward-thinking clients who know their consumer is vastly digital today,” says Rupert Day, CEO tenthavenue. “We know that the consumer is in control of how, where and when they seek and consume content in today’s rapidly changing communication landscape and will deliver performance across an entire campaign.”
Spafax Networks will operate alongside Spafax’s content services divisions across its nine international locations.