Astral To Expand Digital Billboard Network In Montreal

Gail Chiasson, North American Editor

Astral Out-of-Home, purchased by BCE Inc. (Bell Canada Enterprises) in March as part of the full Astral buy, will soon be expanding its Montreal Digital Network.

As of mid-June, 2012, two new spectacular digital faces will be added, bringing Astral to a total of 15 in the Greater Montreal Area, illuminating the busy highways of the city. The collective force of the Digital Network faces will generate more than 1.3 millions impressions a day in Montreal.

Ghislaine Fugère, director, digital products, at Astral Out-of-Home, says, “These additional ad faces will give advertisers new opportunities in key areas such as the West Island, heading towards Montreal-Trudeau Airport, and Boucherville on the Rive-Sud.”

Advertising on Astral’s Digital Network not only captures attention, it’s impactful and innovative. The digital visuals provide numerous advantages such as ultimate flexibility in modifying messages as often as desired, changed according to the time of day, the weather or current events as required.

The Digital Network, which will now have a total of 41 faces in Montreal, Toronto and Vancouver.

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