NCR Corporation, Duluth, Georgia, has made a series of strategic acquisitions in the fast growing hospitality industry that will enable NCR to increase and strengthen its overall presence in Brazil.
NCR has a long-standing history of commitment to the Brazilian market, and these acquisitions will contribute to its continued growth. The company acquired POS Integrated Solutions, a reseller of the NCR Aloha solution for restaurants and Wyse Sistemas de Informática Ltda., a market-leading provider of software solutions, including the Colibri suite of hospitality software. Radiant Distribution Solutions, a NCR Hospitality hardware distribution partner was also acquired. Terms of the deals were not disclosed.
According to Euromonitor, restaurant spending in Brazil is forecast to increase by a 9%-10% annual growth rate.
“Brazil is one of the fastest-growing markets in the world and its rapidly expanding middle class is driving tremendous growth for hospitality businesses,” says Tad Phelps, vice-president of hospitality sales for the Americas, NCR Hospitality. “Additionally, with the 2014 World Cup and the 2016 Olympics being held in Brazil, significant infrastructure investments will need to be made in foodservice and retail operations to support the influx of people into the country.”
The combination of acquisitions with NCR’s existing hospitality business will enable NCR to increase distribution, add to the strength of its portfolio, open new market segments and deliver solutions that enable hospitality businesses to better manage sales transactions and drive productivity gains.
“NCR is globally known as a technology provider that provides innovative solutions to help restaurant owners operate with efficiency, manage effectively, and build customer connections,” says Mauricio Medeiros, former chief executive officer, and now director of channel sales, of Wyse. “Becoming part of NCR will enable us to invest more in our solutions and in supporting our customers.”
“With the backing of NCR and our new suite of products, we are poised to become the leader in the restaurant space throughout Brazil,” says Luiz Bento, general manager, NCR Aloha Brazil.
The expansion of NCR’s hospitality business in Brazil follows a strategic alliance with Scopus Technologia Ltda, a wholly-owned subsidiary of Banco Bradesco, and an agreement for a target 30,000 ATMs over five years from NCR’s manufacturing plant in Manaus. NCR’s growth program for the retail industry has included an expansion of retail solutions for Brazil, including the point-of-sale software and the signing of strategic channel partners to reach retailers across Brazil.