Outdoor Plus in the UK has just announced an interesting new study looking at how to optimise digital content to drive connectivity between large format roadside screens and consumers.
Outdoor Plus is joining forces with Central Saint Martins, the world renowned centre of excellence for art and design, for a 10 week study to showcase how specific content can drive interaction between large format roadside screens, online and viewers.
Project #GetInFrame will make use of Outdoor Plus’ large format digital screens in London, with Central Saint Martins providing an ongoing set of creative executions – fashion, design and fine art inspired.
The campaign is based on real characters from the college, who reach out to consumers for creative and personal inspiration and utilises a range of interactive capabilities that the screens provide. At the same time a team from Central Saint Martin’s MA Design Communication programme will be monitoring response to the executions across a variety of digital platforms, including PR and social media and managing the creative content of the campaign accordingly.