Chanel was on cabvision earlier this month, or to be more precise the Chanel Maison d’Art show, this year named “Paris-Londres” which took place on the 6th Dec 2007 was backed up by a 4-day campaign featuring 50 Cabvision taxi cabs which chauffeured VIPs around London.
This is obviously a good brand to be associated with (especially at Christmas time I would have thought), so a good win for Nigel West and his team at Cabvision, Peter Barrett at Digital Media Sales and the Liquid Digital boys who manage the network.
I do think thought that “Cabvision” as a brand should have done much better PR-wise than they did with this particular campaign. The Chanel show of course was picked up by The Times, Wallpaper, International Herald Tribune and many, many other publications yet very few, if none (that we can see) mentions of Cabvision appeared in the editorial.
Only one, Wallpaper made mention of the taxi cab involvement at all but never made mention of Cabvision by name, we quote…
“Chanel also customised 50 black cabs to drive guests home. Nothing was left unstudied in the car, from the white Chanel graphics on the doors and the interlocking C’s on the back of the seats, to the television showing a charming animated film and the driver sporting Allure for men cologne.”
That’s a shame. As my dear old Dad used to say, and have mentioned before “if you don’t blow your own trumpet then someone else will use it as a spittoon”
See also http://www.liquiddigital.tv/news