ClubCom And Gold’s Gym New Agreement

Gail Chiasson, North American Editor

Zoom Media & Marketing, believed to be the world’s largest fitness digital media company, has announced a long-term extension of the relationship between ClubCom LLC., Zoom’s digital media network subsidiary, and Gold’s Gym Holding Corp., one of the largest health club organizations in the world.

ClubCom will continue to operate the award-winning Gold’s Gym Broadcasting Network, which is made available to all Gold’s Gym corporate and franchisee locations throughout the United States, Canada and the United Kingdom. ClubCom formed the GGBN in June, 2000, and has been operating the network for over 12 years. ClubCom will also offer expanding digital media services, including ClubCom’s proprietary ‘FlexCast’ digital media management system. The GGBN currently engages millions of viewers with a comprehensive integration of overhead music video programming, digital signage and personal viewing entertainment offerings.

“ClubCom has been one of our most important partners for more than a decade,” says Jim Snow, president, Gold’s Gym International. “ClubCom is one of the primary ways we entertain, educate and communicate with our members while they workout. It’s a comprehensive integration of cutting edge digital media technologies with dynamic Gold’s Gym specific programming content.”

“We are so fortunate to have been part of the Gold’s Gym family for such a long time period,” says Tom Lapcevic, ClubCom’s president and founder. “Gold’s Gym is an incredible organization at every level, from the corporate and GGFA levels to the individual franchisees. Gold’s Gym is an organization of world class individuals and business operators.”

Established in Venice, Calif. in 1965, Gold’s Gym has 700 locations in 43 states and 30 countries. Gold’s Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold’s Gym helps all kinds of people achieve their individual potential through fitness.

Each location in the US, UK, Canada, Australia and Germany has anywhere from several to more than 20 LCD screens that vary in size but average 42”.

“They vary according to size of the sym and the layout,” says Lapcevic. “We also use our sampling and experiential offerings.”

We asked Lapcevic whether there might be expansion of into some of the other countries where gold’s Gym is located.

“We’re assessing that, but there’s no decision at the moment,” he says. “We just came back from the Gold’s Gym annual convention in Las Vegas and had inquiries from five or six people from other countries. We have to look at what makes sense and how it can build value for club partners. We always have two aims: to enhance the members’ experience, and to build relationships between the advertisers and the hard-to-reach demographic groups that patronize the gyms.”

Zoom Media & Marketing is a brand name of Zoom Media Corp, a division of Zoom Media Group. Zoom Media Group is the largest fitness digital media company in the US and the world with over 4,000 digital media locations across the US, Canada, the UK, Germany and Australia.

In the US Zoom’s fitness network operates in over 130 markets. In addition to health clubs, Zoom operates digital and fixed media networks that reach active consumers in over 10,000 bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across over 25,000 digital screens and over 55,000 billboards.

Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany and Australia. Operating nearly 4,000 digital networks, ClubCom manages privately branded media networks for many of the world’s leading health club organizations.

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