Finally we are now starting to see some really clever, innovative and truly dynamic DOOH campaigns surrounding the London 2012 Olympic Games.
As Ocean Outdoor Marketing Director Richard Malton says “This was a clever, recognisable tribute to a remarkable run by the world’s fastest man. Strongbow rewards the man who gets the job done. Enough said.”
Strongbow celebrated Usain Bolt’s Sunday evening 100 metre gold medal victory with a brave, unbranded tribute to the Olympic sprinter on premium Ocean Outdoor sites – instant copy changes from Earn It to Earn(ed) It accompanied the premium cider brand’s classic archery insignia, adapted to simulate the Jamaican sprinter’s trademark pose which is recognised around the world.
The black and gold themed Strongbow campaign ran on 11 Ocean Outdoor screens including Two Towers West, Canary Wharf, the Eastern Motion and Holland Park Roundabout.