Pearl Media Gets Into The Fashion Business

Gail Chiasson, North American Editor

While we’ve seen Pearl Media do some interesting interactive storefronts and large format outdoor campaigns, the company’s recent activity at the MAGIC Marketplace convention in Las Vegas was certainly something different in terms of its 3D projection experiences.

Pearl Media and Pearl Media Productions launched a 3D projection on mannequins for Lil Wayne’s TRUKFIT apparel collection. The mannequins were showcased on the show floor and were featured as part of a performance by Lil Wayne for TRUKFIT’s latest collection at 1 Oak Night Club last Monday night.

Leveraging 3D projection mapping technology and using mannequins as the surface for the projection provided a new, innovative way to showcase entire clothing lines.

The mannequin’s outfits could change in seconds, as in this case on the show floor but could also be done in a window display. Not only does the technology create a spectacle that attracts consumers to view the clothing line, it revolutionizes the traditional window-shopping experience and creates a lasting impression for the consumer. With this technology, retailers have the ability to showcase more products, more options and more combinations of clothing than ever before, while streamlining operations.

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