Olympics 2012 The Digital Winners

Guest Contributor, Lisa Goldstein

As we bask in the fading glow of London’s Olympic media bonanza, so The Screen looks back across the years of planning and construction that went into creating its digital out-of-home back-drop.

Over the last few years we have seen huge investment into digital formats and many of the city’s ground-breaking installations would simply not have happened if it wasn’t for the impending games.

So did we get our share? Did brands and advertisers make full use of this digital canvas? Did they rise to the challenge and wring the maximum benefit from this digital landscape?

Were the creatives really able to capitalise on London 2012 and make these the first digital out-of-home Olympics?

At a special Breakfast Briefing to be held at Ogilvy Canary Wharf on 28th September, The Screen will review some of the campaigns, taking a look at those that took full advantage of all that our digital platforms offered.

We will unveil some research and we will consider the impact and the innovation and hear first hand from the people who created and delivered them.

Speakers will include :

  • Will Awdry, Creative Director at Ogilvy & Mather and Mark Rose, UK Brand & Communications Manager at BP will bring to life the BP Olympic partnership idea and give a sense of the post match success, the legacy and how some of the applications worked
  • Steve Cox, Marketing Director at JCDecaux Airport will unveil their “Britishness’ research and discuss what he feels advertisers have learned from the Olympic experience and how they can build on this going forward
  • Gavin Brice, Franchise Director at CBS Outdoor will cover the role they have played as sponsors, the inventory used and look at some of the key campaigns that they have run

The event if free for members and GBP 90 to others

To join The Screen for this special London event, please me at lisa.goldstein@thescreen.org

The event is being held Friday, 28th September 2012, 9am – 11:30am at…

Ogilvy East
9th Floor, The Cutty Sark
10 Cabot Square, Canary Wharf,
London, E14 4QB

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