retailcommon Expands With Netherlands Mall Owner Syntrus Achmea

Gail Chiasson, North American Editor

Canadian mobile marketing platform retailcommon, Toronto, will be expanding its relationship with Dutch asset management company Syntrus Achmea Real Estate & Finance, one of the largest owners of shopping centers in the Netherlands.

“Syntrus Achmea is one of the world’s leading asset management firms and the owner of a number of major retail centres,” says James Cunningham, retailcommon CEO. “After a successful pilot project in two of its shopping centers, we will now be offering our mobile promotional platform in all of Syntrus Achmea’s Netherlands shopping centre locations.”

Retailcommon enables Business-to-Consumers companies to drive consumers to physical locations by providing them with a software service that delivers e-coupons to consumers’ mobile devices. retailcommon supports Syntrus Achmea and its retail tenants by providing a mobile promotion tool to drive sales at its shopping centers.

“retailcommon’s application has been hugely beneficial to our shopping centers,” says René Vierkant, managing director retail Investments at Syntrus Achmea. “It is unique in providing us with the ability to help our retailers pull traffic to their shops, and giving them access to all the advantages of mobile over traditional advertising in targeting and engaging their prime consumer audiences. It also helps our centres to be easily found by consumers on both the mobile and desktop Internet and delivers fresh insights into consumer desires and behaviour.”

The rollout to Syntrus Achmea’s roster of properties will begin January 1 and be fully implemented by March, 2013.

retailcommon enables retailers and consumer product or service companies to create mobile coupons for promotion and delivery to existing and new customers through digital and legacy media, continuously tracking response and redemption data. Unlike other coupon services, retailcommon allows its clients to control pricing, margin, content and distribution, while maintaining ownership over the customer and tracking data. The product does not require consumers to download an app in order to access the coupon and it works across all operating platforms. retailcommon’s solution also provides client businesses with insight into the performance of social media platforms and which ones are allowing them to best reach and motivate their customers.

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