ANA Creativity Conference’s Marketing Insights

JP Biamby

The Association of National Advertisers held their Creativity Conference sponsored by Ogilvy that shared insights for marketers and featured case studies from companies such as Fisher-Price, Jack Daniels, American Express, Pantone and Volkswagen.

Of the days highlights which included a special performance by Elle Varner who has been nominated as Best New Artist at this years Soul Train Awards.

Senior Vice President of Marketing for Fisher Price, Lisa Mancuso shared the process that re-energized the 82 year old brand which has sales in over 150 countries.

Carmen D’Ascendis, the Director of Global Marketing for Brown-Forman Corporation, which owns the 145 year old iconic brand Jack Daniels which is found 185 countries worldwide shared the 360 degree approach to creativity that continues to engage their target consumers. From the launch of new products to a new responsive-designed web site that adapts to any device, from smartphone to tablet to computer, they showed how the brand increased worldwide growth through creativity.

Advertising Age Editor, Abbey Klaassen had a one-on-one discussion with Leslie Berland, the Senior Vice President of Digital Partnerships and Development for American Express.

Ogilvy & Mather Chief Creative Officers, Steve Simpson & Calle Sjoenell and Executive Creative Director, Steve Howard presented the challenges and solutions on a brand’s big ideals with case studies from from Google Chrome, IBM Smater Planet & Gatorade Replay.

Pantone‘s Senior Vice President and General Manger, Ron Potesky shared how a commercial tool for management of color schemes continues to innovate and evolve by licensing the brand name to continue to create value and increase growth.

The General Manager of Advertising and Marketing Communications for Volkswagen of America, Justin Osborne told great stories abou how the iconic car brand takes bold risks to create some of the most popular ads of all time while driving the best sales the company has seen in decades.

Volkswagen spots happen to be some of this writer’s favorite commercials.

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