Donate And ‘Be The Face Of Change’ Campaign

Gail Chiasson, North American Editor

United Way of Southern Nevada has launched a ‘Be the Face of Change’ donation campaign with a unique twist on supporter recognition: Individuals making a donation of at least $10 via the United Way of Southern Nevada’s Facebook page receive a special thank you by having their photo appear on Las Vegas area digital billboards.

The ‘Be the Face of Change’ campaign is designed with the non-profit organization’s mission to share a collaborative support from the community and highlight the individuals who are the resource to create a healthier southern Nevada.

Through this interactive charitable giving campaign, each contributor has an opportunity to influence change in three basic building blocks of life: health, education and financial stability. Supporters who donate a minimum of $10 on United Way’s Facebook page, now through December 31, have the option of uploading an individual photo to be featured on an area digital billboard.

To be a part of United Way of Southern Nevada’s ‘Be the Face of Change’ movement, individuals simply visit After donating and uploading a photo, individuals can see their image on a billboard throughout the Las Vegas valley, or view a photo of the billboard when it is posted on the United Way of Southern Nevada’s Facebook page.

“We wanted to say a unique ‘thank you’ to our donors this Holiday season, and by using social media and new technology, we can give a special recognition to our supporters on billboards throughout the Las Vegas valley,”
says Cass Palmer, president and CEO of United Way of Southern Nevada. “We are encouraging the community to be a part of the spirit of giving this time of year and join United Way of Southern Nevada’s campaign to be the resource to make a difference.”

Leave a Reply