JCDecaux is the sole advertising concessionaire at Dubai’s International Airport and it has just launched a new digital signage network with content from specialised digital content provider BlueFox.
JCDecaux’s network comprises 90 units of 52-inch full HD Sony Bravia TV screens installed in the boarding gate areas in the newly opened Terminal 3.
Guillaume de la Tour from Bluefox told us “To give visitors a relaxing visual tour around the globe while they are waiting to embark on their own journey, the videos feature two programmes on a theme of ‘Time for Escape'”
He added “firstly a selection of 50 extraordinary trips around the world including Machu Picchu, Egypt Pyramids and Statue of Liberty; as well as a collection of the most beautiful images presented by the BBC”
All programmes come with an interlude of sponsors’ animated logo and commercials.
Bluefox and JCDecaux are expected to collaborate on other digital signage projects such as the ones operating in the Paris Orly and Roissy airports in France.