Gail Chiasson, North American Editor
Well, digital out-of-home’s loss is television’s gain: today is the last day at VeriFone Media for nice guy and strong DOOH industry supporter Chris Polos. who has headed VeriFone Media out of New York under the title of vice-president sales.
Polos made the decision several months ago to leave for what he says is “a really hot start-up here in NYC called Simulmedia which does audience targeting for television”.
“I wanted to give VeriFone plenty of advanced notice so I could ensure a proper and successful transition,” says Polos, who had given his notice long prior to Jay Parsons being appointed senior vice- president, digital media and taxi operations, VeriFone Systems Inc..
“My title at the new company will be senior vice-president operations, reporting to the CEO, Dave Morgan,” says Polos. “Dave is a very successful advertising technology entrepreneur having founded and sold Real Media (sold to WPP) as well as TACODA (sold to AOL). I worked for Dave at TACODA and that is how the new opportunity sought me out.
“I start the job this coming Monday – no break, just diving right in!. But I’ll remain a strong supporter of the DOOH sector and will be watching it carefully. And I’ll be reading DailyDOOH every day.”
Polos says that, among other things, Simulmedia will be finding new audiences for cable companies, many of which are not covered by Nielsen.
Simulmedia this week raised another $5 million in funding in an inside round from existing investors.. The money comes from Time Warner Investments, Avalon Ventures, and Union Square Ventures, which together have put a total of about $32 million into the company since it was founded in 2009.
As for VeriFone, keep watching as we’re expecting more news from the company in the next week or so.
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