Jay Parsons 2 Head VeriFone Digital Media & Taxi Ops

Gail Chiasson, North American Editor

Jay Parsons has been appointed senior vice- president, digital media and taxi operations, VeriFone Systems Inc., while Marc Rothman, former CFO of Motorola Mobility, Inc., has joined VeriFone as executive vice-president and CFO.

VeriFone BackgroundBoth appointments are effective immediately, while a transition period takes place prior to the retirements Feb. 28 of Elmore (Bud) Waller, vice-chairman, and Robert Dykes, CFO.

Parsons, 47, joined VeriFone in Sept., 2011, and has played an integral role in driving the successful development of VeriFone’s interactive digital solutions platform for the petroleum and retail businesses. He previously served 13 years with Catalina Marketing in executive management roles, including executive vice-president of its U.S. packaged goods business unit helping manufacturer and retail brands deliver unprecedented performance, and as president of Catalina’s global healthcare business.

“Jay Parsons has overseen business development, strategic planning and program implementation for media within VeriFone’s North American business unit and is well prepared to take over global activities for taxi solutions and payment-enabled digital media,” says Douglas Bergeron, VeriFone CEO.

We spoke with Jason Gross, VeriFone Media director of strategy and marketing, about the changes. Gross and Chris Polos, vice-president sales, who had reported to Waller, now report to Parsons.

“I think that this will be good for us and I believe that we’ll get a lot of support from Parsons,” says Gross. “He comes from a background of packaged goods and understands the business. Plus, he’s been with VeriFone since last fall working with our petroleum sector and screens at check-out, among other things. I think his appointment also emphasizes the overall commitment of VeriFone to keep developing our business.”

As for the new CFO, Bergeron says, “Marc Rothman’s experience leading financial strategy and governance, along with his global experience helping to build operations, particularly in emerging markets as both the CFO of Motorola Mobility and in senior finance roles within Motorola Inc., aligns extremely well with VeriFone’s goals.”

Rothman, 48, joined Motorola, Inc., through the acquisition of General Instrument in 2000, and eventually rose to become worldwide controller of the former Motorola, Inc. He oversaw all financial activities of Motorola Mobility and led the company’s spin-off transaction from its former parent and eventual sale.

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