Gail Chiasson, North American Editor
The 10th Anniversary presentation of #dse2013 shattered all previous records – considered all the more noteworthy because participation at DSE is a barometer for the digital signage industry and reflects the rate of adoption across more than 20 business categories.
In spite of a severe snowstorm, which shut down airports in the northeast and midwest of the US, precluding attendance by many attendees and exhibitors who had already pre-registered, the number of qualified attendees in 2013 still managed to edge past the record set in 2012.
Further, those who came – from a record number of 77 countries – were even more engaged than last year, reflected by a 9% increase in conference participation.
Historically, exhibitor satisfaction is the best gauge of attendee engagement, and nearly 80% of the show floor for 2014 has already been reserved!
Qualified attendance: was 4,080 , which was 1.4% higher than last year and an all-time record. However, with the aforementioned snowstorms, 1,400 exhibit only pre-registrants were no-shows, which is a much larger ‘no-show’ number than in past years. Exhibitor attendance was 2,158 , up 15% vs. 2012, an all-time record.
Total attendance at 6,158 was 4.4% over last year and an all-time record. Exhibit Space was up 10.3% all-time record, with the number of exhibitors at 211, a +22% increase marking all-time record.
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