François de Gaspé Beaubien, chairman and CEO of Zoom Media Group Inc., says that his company has made a real coup in gaining Samuel Recenello as its Chief Financial Officer.
de Gaspé Beaubien told us on the weekend that Recenello will be part of the senior management team and that he expects the new CFO will be instrumental in growing Zoom – already in major expansion mode – even more.
Recenello will be assuming a key leadership role in the management of all financial aspects and planning of Zoom and its subsidiaries across the US, Canada and the UK.
He will also be responsible for providing financial results and analysis to the Board of Directors and its senior management as well as helping forge the strategic direction of the organization.
“Recenello has worked in senior positions on both the agency side and the digital side, which is a tremendous advantage for us,” says de Gaspé Beaubien, adding that “Zoom is the largest and fastest growing fitness network. We went through a rough patch a few months ago but that’s all behind us now, and we’re growing quickly. You’ll see us adding more digital screens in the near future.”
With over 20 years experience in finance, operations, and strategy, Recenello brings strong operational and marketing skills, which have been demonstrated throughout his career with such companies as: Dowden Health Media, Carat/Aegis Media Americas and McCann Erickson WorldGroup. Of note is Recenello’s eight-year tenure as CFO of Carat/Aegis Media Americas. He has recently worked as CFO for several startups.
“Sam’s expertise in the advertising industry will be invaluable to us as we continue to expand our video offerings,” says de Gaspé Beaubien. “His sound strategic mindset coupled with his mastery of systems and operations as well as his proven ability to lead, coach and deliver high financial performance will be a tremendous asset to our organization.”
“It is with great pleasure that I am joining the Zoom team. The media landscape is undergoing profound changes, led by consumers and empowered by technology,” says Recenello. “Zoom has built networks that truly engage in an environment where the advertising simply cannot be overlooked. I look forward to being an integral part of our continued growth as well as helping us become a key component in the solution set for advertisers and their agency partners.”
Zoom’s fitness digital media can be found in over 4,000 locations across the U.S., Canada and the U.K.. In the U.S., Zoom’s fitness network operates in over 140 markets. In addition to health clubs, Zoom operates digital and fixed media networks that reach active consumers in over 10,000 bars and restaurants. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens and over 55,000 billboards. Zoom also offers product sampling and experiential marketing programs. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners.