STRATACACHE’s First Exhibit At Retail World Asia
Gail Chiasson, North American Editor
STRATACACHE, Dayton, Ohio-based provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, showcased its latest retail experiences at Retail World Asia 2013 in Singapore earlier this week.
Held at Marina Bay Sands April 24 and 25, the sixth annual Retail World Asia is Asia’s most dedicated event for end-to-end solutions and applications for retailers and merchants.
This was the first time that STRATACACHE had exhibited at the event. At the expo, the company showcased its latest digital media solutions that help connect retailers to their customers.
“In today’s changing retail landscape, customer experience is crucial,” says Steve Choi, senior vice-president of Asia-Pacific for STRATACACHE. “Engaging, interactive digital media solutions are the keys to unlocking an unforgettable customer experience that creates an emotional connection between the retailer and its customers.”
STRATACACHE’s Retail Proxy solution is the latest development to hit retail establishments. Offering retailers the ability to use tablets in-store without encountering slow, unreliable connectivity, STRATACACHE’s Retail Proxy alleviates network consumption and enhances the customer experience.
Powering STRATACACHE’s digital media experiences is its award-winning ActiVia for Media digital signage software. With in-depth customer intelligence technology, users can create, schedule, manage and monitor marketing messages from any web browser. Brand marketers can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.