Gail Chiasson, North American Editor
IZ-ON Media, long active in digital place-based media sales and services as Premier Retail Networks, and Stayhealthy Inc., Monrovia, California-based provider of health screening kiosks, have made a multi-year agreement whereby IZ-ON Media has become the exclusive advertising sales, content and programming representative for the Stayhealthy HealthCENTER Kiosk Network, currently located in nearly 2,000 Kroger in-store pharmacies across the U.S…
The agreement, effective immediately, creates an advertising convergence between health and wellness and grocery and extends the IZ-ON Media advertising footprint and portfolio of networks, which includes mass retail, club, convenience and quick-service restaurants in the top DMA’s.
The agreement also covers all future expansion of the Stayhealthy HealthCENTER Kiosk Network, to be followed with other major retail chains.
At a time when access to affordable healthcare remains a challenge for a large portion of the population, the proliferation of Stayhealthy’s health screening kiosks will trigger a fundamental change in how people measure, monitor and improve their overall well-being. The FDA-cleared Stayhealthy HealthCENTER Kiosks are strategically located in the waiting areas of in-store pharmacies within grocery and retail venues. The self-service kiosks offer convenient, easy-to-use, clinical-grade health screenings.
Consumers can measure key health indicators including blood pressure, heart rate, total body weight, total body composition (lean mass, body fat, and hydration index), vision (color blindness), and BMI as well as have the ability to upload personal blood glucose meter readings and actively monitor data to track their personal results over time to assist in improving health. Users may also register at the kiosk and receive access to their own personal, Stayhealthy HIPAA-compliant online health record account (Stayhealthy Dashboard) to automatically track and monitor their results from home, the office, or from any web access location, 24/7. The Stayhealthy HealthCENTER Kiosk includes privacy panels and is compliant with the American Disabilities Act.
Through the IZ-ON Media and Stayhealthy partnership, marketers for all product categories now have the opportunity to bring their products to life in the pharmacy section, when and where consumers are in the mindset to make purchase decisions. The health screening kiosks’ large display screens attract and entice shoppers, while the touchscreens provide significant one-on-one dwell time as hyper-engaged consumers participate in the interactive health screening process. This one-to-one interaction provides advertisers a prime vehicle to build trusting relationships with highly targeted health-conscious consumers while they actively participate in their health monitoring activities.
“We are proud to partner with Stayhealthy and offer brands new opportunities to integrate their marketing messages into cutting-edge technology that provides consumers a valuable, free and easy way to monitor and improve their health,” says Ahmad Ouri, IZ-ON Media’s CEO. “Expanding into health and wellness – a critical concern for Americans – is a key pillar in our growth strategy which enables us to engage with a whole new set of marketers.”
John Collins, CEO of Stayhealthy Inc., says, “We are excited to team with IZ-ON Media, whose expertise in consultative advertising sales, award-winning content production and large-scale in-store operations lays a solid foundation of success for the Stayhealthy HealthCENTER Kiosk Network.. IZ-ON Media is integral to future rollouts across additional retail venues and other business sectors.”
IZ-ON Media’s core business includes 120,000 strategically placed screens located in more than 12,000 coveted retail and quick-service restaurant venues. IZ-ON Media offers marketers the opportunity to create authentic brand experiences with 300 million third-party measured viewers every month. Research providers include leading third-party sources such as The Nielsen Company, Arbitron and GfK Custom Research.
Follow DailyDOOH