Dan McAllister has joined Scala, the Exton, Pennsylvania-based global provider of end-to-end software solutions for digital signage, visual communications and advertising management, as its new vice-president sales – Americas.“Our company is built around exceptionally talented people who have passion for this business and Dan is a perfect match to lead Scala’s sales efforts in the Americas,” says Tom Nix, Scala CEO. “His understanding of the market combined with a proven track record of building high-touch channel-driven sales teams makes him a great addition.”
McAllister joins the Scala team as an industry veteran with a proven track record, and he brings a broad range of sales experience to Scala. He was recently vice-president of business development at Firestone Financial where he drove new vertical development for the commercial lender.
However, McAllister is probably best known in the industry from his years at TouchTunes. Prior to Firestone, he launched TouchTunes Interactive Networks (Digital Media Network) and over 15 years built that business from zero to over $100 million revenue. During his tenure at TouchTunes he was an integral part in building the digital out-of-home and music network into bars and restaurants across North America. His experience also includes developing comprehensive go to market plans for TouchTunes’ Mobile platform as well as being an integral member of the executive team responsible for acquiring and integrating two media companies.
While at TouchTunes, McAllister was also responsible for expansion into Mexico and Canada driving revenue and client acquisition.
“I have had the good fortune to work under some of the most experienced and polished business leaders in the digital media world,” says McAllister. “I am eager to pass that knowledge on to our existing sales professionals and channel partners. I see a unique opportunity to help build on the success of Scala and of the industry as a whole.”
“I am 100% convinced that Dan is the right person for this job. He brings a long track record of superior performance,” says Nix. “The manner in which he has conducted himself as a sales leader aligns perfectly with our culture at Scala.”
Scala will host a webinar July 15 to introduce Dan McAllister to its partner community. Scala will invite its partners directly for this ‘meet and greet’ webinar, which will take place at 2 PM EDT. During the webinar, McAllister will share more details about his background, his vision on digital communication and the latest Scala news from a product and commercial perspective.