#PS4 ‘See You In The Morning’ Then Next ‘Hello London’

Maddie Cotterill

“See you in the morning” – no, not the 30,000 folks who are expected to make their way to Orlando for #InfoComm13 this week but a message to the thousands of folks going in and out of London today from Sony…

ocean see in the morning

Picture credit @blue_meany20

Ocean Outdoor carried similar creative “Hello Birmingham” for example in other cities and there are reported sightings of more #PS4 creative all over London.

ocean hello london ps4

This sort of campaign, where the creative will change tomorrow, can only EASILY be done with digital of course.

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