We are not sure this has received much press which is a shame as it is a great initiative by the UK’s DTI for the ISE event in Amsterdam later this month.
It seems that there is a dedicated UK Pavilion at ISE 2008 featuring the “Best of British Technology”.
http://www.ukiseurope.com/ says “With over 70 UK companies exhibiting at Integrated Systems Europe 2008, it’s clear that the UK plays a crucial role within the European AV and electronics industry. UK exhibitors will be demonstrating the Best of British technology and innovation, with some using the show to debut new products”
It goes on to say that “Thirteen leading-edge companies have signed up for the UK Pavilion in Amsterdam, while a further three companies (Canford Audio, Sapphire Screens and Rako Systems) are exhibiting independently of the group, but are also sponsored by trade association Intellect and supported by UK Trade & Investment”.