Tag Heuer Spectacle Frames

Adrian J Cotterill, Editor-in-Chief

Tag Heuer

Tag Heuer have been supporting their brand extension / new foray into Spectacle Frames with digital screens in windows of various Opticians in Europe.

It’s a truly horrible system; DVD based, the screen is precariously perched on top of a tiny DVD player and the content is more like a 20 minute infomercial than something suited for a Window display.

For such a good brand, this is a job done bad.

One Response to “Tag Heuer Spectacle Frames”

  1. Unabashed Opportunist Says:

    I completely agree. Tag Heuer does not support its brand well with this arrangement. Tag is an upper-tier brand. This is sort of setup you’d see at a Target store in the video games section surrounded by loud children screaming obcenities. Spend the extra dough – get the Rolex.

Leave a Reply