Tag Heuer Spectacle Frames
Adrian J Cotterill, Editor-in-Chief
Tag Heuer have been supporting their brand extension / new foray into Spectacle Frames with digital screens in windows of various Opticians in Europe.
It’s a truly horrible system; DVD based, the screen is precariously perched on top of a tiny DVD player and the content is more like a 20 minute infomercial than something suited for a Window display.
For such a good brand, this is a job done bad.
January 21st, 2008 at 16:00 @708
I completely agree. Tag Heuer does not support its brand well with this arrangement. Tag is an upper-tier brand. This is sort of setup you’d see at a Target store in the video games section surrounded by loud children screaming obcenities. Spend the extra dough – get the Rolex.