Digital Signage Expo, which bills itself as the world’s largest International Tradeshow and Educational Conference dedicated to digital signage, interactive technology and digital out-of-home networks, has named Craig Henderson as its new sales manager responsible for exhibitor sales for #dse2014.Chris Gibbs, president and COO of ExpoNation LLC, which produces Digital Signage Expo, says, “Henderson has done a super job of building our web advertising business. The relationships he’s developed along with his extensive sales and customer relations experience put him in a great position to keep advancing DSE’s growth.”
Henderson, previously general manager responsible for online initiatives and advertising sales for the DSE website portal and the year round portal of DigitalSignageConnection, as well as that of the educational/networking event, the Retail Design & Construction Conference. he has been affiliated with ExpoNation since its inception, but has over 20 years of professional sales and customer relations experience in business-to-business sales and sales management.
At Exponation’s inception, Henderson oversaw the sales staff and increased market share and revenues for VM+SD, and the International Retail Design Conference, as part of an agreement with ST Media Group. He has a consultative marketing & advertising approach, and is considered a big picture thinker who is helpful to clients looking for unique ways to engage their audiences.
He will assume responsibility for exhibitor sales on the West Coast and Northeastern parts of the US.
ExpoNation will be adding a new sales professional to assume responsibility for website advertising for both the DSE and Digital Signage Connection.
Digital Signage Expo will present its 11th and largest show event at the Sands Expo & Convention Center, Las Vegas, February 11-13, 2014, with a focus on ‘Achieving ROI Success’.