We have translated into English a lot of press releases for clients (Swedish, Spanish, German, Dutch) and written and helped write many, many more.
It irks us then, perhaps more than most (you tell us?), with the number of vendors who claim to be ‘world leader’. If everyone is a leader or a world leader what does that leave us with? Personally I just think it is a poor grasp of the English language and a lack of vision (and understanding) on the part of the PR agency.
The very latest press release to cross our desk in this form is from Omnivex inviting us to meet Jeff Collard (their President) at Screen Expo Europe…
I thought you’d be interested in a meeting with Omnivex at Screen Expo because increasingly Context (not content) is becoming king in retail digital signage. Omnivex, the leader in data-driven digital signage content software is showing its new software platform called Moxie at the Expo which you’ll want to see.
With over 1000 customers, Omnivex has been helping retailers use context to define screen content, based on live business data like inventory, store traffic, weather, and even identifying users who are in front of the screens. That data is knowledge which is the key to changing from a “TV” type advertisement to a personalized recommendation for a shopper standing at the screen.
Jeff Collard, president of Omnivex was hoping to meet with you at the Expo to describe how retailers are leveraging this idea, and what the results are. He can also show you Moxie, which is unlike any software you’ve seen in this industry.
Omnivex is in booth C43 and show hours are February 5-6 from 9:30 to 4:00pm. I’d like to set a meeting time because Jeff will be out of the booth when he is a featured speaker. What might be convenient for a meeting? Thanks and please let me know.
We haven’t come across Omnivex before anywhere in EMEA and as you know we are widely traveled.
We declined the opportunity to meet (if Jeff isn’t on the stand he misses out, not us) but it will be interesting to see what they have to say for themselves.
At this rate I think folks are gonna need 3 or 4 days to see the whole show and meet everyone – what says Mr Pigou (Screen Expo organiser) everyone stays on for an extra day?
About Omnivex Corporation
Founded in 1991 in Toronto, Ontario, Omnivex Corporation is the world leader in software development for digital signage networks and electronic displays. Many Fortune 500 companies and public institutions rely on Omnivex to deliver their messages to their audiences. Omnivex software is used to manage all aspects of digital signage networks, including content management, real-time data acquisition and distribution, and remote device monitoring and management. For more information, please visit www.omnivex.com.