Two Key Success Factors For DOOH

Gail Chiasson, North American Editor

losAlex Losilevich, managing director, Global Media Group, Barclays, looked at out-of-home and digital out-of-home at The DailyDOOH Investor Conference last Wednesday and came up with two key success factors for DOOH.

One is surely pretty straightforward – proven vertical leadership in a sector.

The second is perhaps more complex – a proven business model?

Under this falls: profitability; sustainability; diversification of revenues and of clients; independence from relying on a couple of large anchor clients; and – as mentioned by numerous speakers during the day – “Scale, scale, scale!”

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