British Airways #Lookup in Piccadilly Circus

Andrew Neale

British Airways planes flying over Storm’s Chiswick Towers and this screen in Piccadilly Circus is triggering advertising creative and displaying real-time data of that plane, including destination and flight number.

A weather feed reads the cloud height to ensure the plane is visible before showing the advert and the messaging of the creative will change depending on which plane is above the Digital Billboard, with the destination of the planes influencing what content is displayed.

This billboard is running Scala software.

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