EnQii powered CARE Media Holdings, who provide programming in waiting rooms in the US, at last seem to be shouting about what they have been doing and the nice size networks; KidCARE TV (pediatrician’s offices), Women’s HealthCARE TV (obstetrician’s offices), and PetCARE TV (veterinarian’s offices) that they have built up over many years (they also took a stand at DSE last week of course).
Here we see Arbitron Inc. (NYSE: ARB) announce that it will conduct a national survey to measure the effectiveness of Care Media’s digital educational programs in these three networks,
Arbitron’s research will be designed to gather information on patients’ awareness, acceptance, and recall of advertising after being exposed to CARE Media in a doctor’s waiting room. The study will provide CARE Media with audience estimates for each network, as well as figures for all three networks combined, that are equivalent to those used by traditional broadcast media.
Arbitron’s Neal Bonner, Director of Custom Research told us “The results of this study will provide CARE Media with audience estimates and accountability metrics, the same tools used by traditional media, to compete for advertising dollars.”
This is actually Arbitron’s third study conducted for CARE Media Networks. Arbitron previously conducted studies for KidCARE TV and Women’s HealthCARE TV – it’s great to see networks take the all important task of research so seriously, we only wish more networks would do so.
Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.
Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.