Bell, Canada’s largest communications company, has officially launched a state-of-the-art Bell Web Solutions usability lab in Toronto which shows businesses exactly how their customers will respond to both Web sites and mobile applications, allowing Bell clients to refine their products to enhance the user experience and get the business results they want.
The usability lab tracks eye movements and uses emotional response recorders to identify precisely what grabs people’s attention and what they completely ignore. Customers who engage the usability lab get a real-time view of how people respond to their Web sites or mobile applications.
“Not only do we provide hard data on what is working for users, but our clients can also gain tangible insight in real time,” says Gilmond Lapointe, regional general manager, professional services, for the Bell Enterprise Group. “Through one-way glass they can see for themselves how test subjects react, even while keeping an eye on the monitors that show the spikes in emotions and the time that eyes are glued to a site.”
Armed with that information, Web site and applications designers can make much more confident decisions on what works and what doesn’t from the perspective of the end user.