blowUP media Belgium & Mega Media JV

Adrian J Cotterill, Editor-in-Chief

blowUP media Belgium, a subsidiary of Ströer group and specialist for premium large-format Out-of-home advertising, has established a joint venture with Mega Media Belgium: blowUP media Belgium BVBA. The two companies will combine their assets as well as their many years of experience in the area of Giant Posters. The new enterprise, which will operate under the name blowUP media Belgium, will work together closely with the colleagues from blowUP media in the Netherlands. blowUP media has been active in Belgium since 2008. Mega Media entered the Giant Poster business in 2001 and was seen as a pioneer in large-format advertising in Belgium.

This merger creates a Giant Poster specialist on the Belgian market who can offer advertisers the largest, most impactful sites in the main regions of Belgium: Brussels, Antwerp, Liège, Ghent, Charleroi, and the coastal area, all from one single source.

Katrin A. Robertson, CEO blowUP media Group said “Our goal is to bring the attention of the advertisers to premium large-format Out-of-home. With our joined portfolio, we can satisfy the wishes of our domestic and international customers even better. In addition, we have a significantly improved position for the acquisition of new sites in the future.”

Employees of both companies will come together in one location where they all retain their previous position. Martijn Stefels, founder and owner of Mega Media in Belgium, will be Managing Director of blowUP media Belgium.

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