Ocean Outdoor leads the roll out of spectacular digital out of home across the UK with the launch of Newcastle’s first and only digital roadside screen.
The Screen on The Tyne is located on what is locally known as The Swan House Roundabout, the main gateway into Newcastle city centre, dominating two of the busiest arterial routes into the City Centre. Its location offers advertisers the chance to reach an audience of more than 600,000 city workers and shoppers per fortnight.
Ocean Outdoor marketing director Richard Malton said “Newcastle has been a target for Ocean expansion for a number of years and is central to the development of our regional network across the UK. The Screen on the Tyne delivers everything that an advertiser would expect from an Ocean site; an iconic location, innovative design, the very best technology and above all a premium audience. Collectively, these elements deliver a deeper emotional impact for brands wanting to target shoppers and people on the move.”
Measuring 9.5m high by 5.12m wide, the Daktronics screen goes live the week commencing March 24.