Amscreen announced this week its latest campaign with car giant Ford that will see adverts screened when triggered by certain weather conditions. The motor brand will deliver two sets of hyperlocal content on a national scale across 1,335 forecourt locations.
Themed Ford messaging is targeted at consumers upon arrival of rain, sleet, ice, snow, fog or when the temperature falls beneath 5 degrees. The motor company will also be able to raise awareness of individual dealerships and drive footfall in store with Amscreen automatically identifying the location of each screen and therefore featuring bespoke content within a 5-mile radius of dealerships.
The campaign was planned by Mindshare and bought by kinetic and also consists of National and Regional digital display, regional press and PPC support.