Advertisers Get Trove Of Clues In Smartphones

Chris Sheldrake

Raffi Vartian, Co-Founder/VP, ContinuumMobile, LLC will tell you that with his technology your phones don’t need to be that ‘smart’ to do a lot of this, but very interesting article nonetheless over on IHT entitled ‘Advertisers get a trove of clues in smartphones‘ which is well worth a read.

One Response to “Advertisers Get Trove Of Clues In Smartphones”

  1. Raffi Vartian Says:

    Thanks for the shout out boys.

    You’re right, it’s not a matter of only looking at the “Smart Phones” but all phones that have ANY kind of “Near Field Marketing (NFM)” device. As anyone that reads the “Dooh” knows, Adrian HATES Bluetooth, but with penetration rates unrivaled for other technologies, utilizing it will get you the largest possible groups of consumers.

    It’s also very important to note how relying on “Smart Phones” skews any statistics you gain. Users of this tech are on the upper end of the income brackets so you’re missing the 80-90% of the people that can’t afford them.

    We’re offering the ability for everyone in the DS space to offer a constant, real-time picture of consumer movement, behavior and demographics in the area around their networks. It’s incredibly valuable information and you can start gathering it immediately.


    Raffi Vartian

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