Sign and Outdoor Conference & Exhibition Africa (Lagos 2014) takes place June 22 – 27 at the Eko Hotel Convention Centre, Victoria Island, Lagos.
The Managing Director of Lagos State Signage & Advertising Agency (LASAA), George Noah, unveiled the initiative recently and described the exhibition as the first of its kind in Africa.
The event is expected to attract 4,000+ visitors and 300 exhibitors and participants from 30 countries drawn from Europe, Asia, America, Africa and within Nigeria.
Exhibitors already committed to the initiative include Rotapanel (Holland), Primedia (South Africa), Agfa (Belgium), Saga Group (Dubai) and Invent Media (Nigeria).
The event aims to serve the printing, signage and outdoor advertising industries.