Adfotainment vs DOOH (And The Dangers of Wikipedia)

Adrian J Cotterill, Editor-in-Chief

Exactly a week ago we saluted all those who had contributed to http://en.wikipedia.org/wiki/Digital_signage in our post on the same here and we highlighted the first introductory paragraph…

Digital signage is a form of electronic display that is installed in public spaces. Advertising using Digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs (such as LCD, LED or Plasma), with a common goal of delivering targeted messages to specific locations at specific times. This is often called Digital Out of Home or abbreviated as DOOH.

‘DOOH’ is pretty much an industry term these days but it didn’t take long for idiots to get involved and try to promote the term ‘adfotainment‘. The entry now reads…

Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED or plasma displays) can be found in public and private environments, such as retail stores and corporate buildings.

Digital signs are used to advertise, inform or entertain, together known as adfotainment. Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times.

Luckily Wikipedia is somewhat self-policing and the ‘adfotainment’ page carries a proposal that the article be deleted because of the following concern:

  1. non-notable and possibly nonexistent word; impossible to find reliable sources
  2. The neutrality of this article is disputed. Please see the discussion on the talk page.

Hats off to Barnaby Page who seems to be carrying the good fight on behalf of the industry here.


2 Responses to “Adfotainment vs DOOH (And The Dangers of Wikipedia)”

  1. Barnaby Page Says:

    The Wikipedia article on “adfotainment” has now been deleted.

  2. Thing 8 Stretch: A Topic of Interest on Wikipedia – Digital Signage | Web 2.0 Tools Says:

    [...] signage article” being infiltrated by vendors in this discussion on a blog, the dailydooh.com, sponsored by, you guessed it, a vendor. Next time I’ll choose a topic like Ucluelet, B.C.! [...]

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