Oman’s Largest Retail Network w/ @ScalaInc

Andrew Neale

Anzyma, the leading digital solutions expert in the Sultanate of Oman, has deployed the country’s largest digital signage network across all 70 Omantel retail outlets, powered by Scala (a nationwide rollout across 80 screens).

[PUB] Picture Omantel 3

Anzyma has installed the digital signage network across all the Omantel outlets in all governorates across the Sultanate. The screens are currently used for running Omantel promotions, advertisements and new videos.

Mohamed Al Salmi, Senior Manager, Corporate Communications, Omantel said “Our need for an intelligent and versatile signage solution was well understood by the Anzyma team. The Scala solution they recommended is a powerful communication tool that our customers have already begun to notice and appreciate. The Digital Media Networking has completely transformed our marketing landscape. This new form of interactive advertising coupled with seamless merchandising solutions provides our retail stores with a truly digital experience; not to mention the decrease in costs and better return on investments.”

Commenting on the successful installation at Omantel, Costy Berberi, GM of Anzyma, stated, “Digital Signage, has rewritten the rules of marketing, enabling enterprises to deliver information to their employees and customers more dynamically and effectively. We strongly believe that this technology has a huge growth potential and will add a lot of value within the Omantel marketing framework.”

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