Digital Photo Frames Now In 10% Of UK Homes

Chris Sheldrake

Interesting snippet from Futuresource Consulting who tell us that Digital Photo Frames (DPF) are now In 10% of UK homes.

Simon Bryant, Principal Consultant, Futuresource Consulting told us “Fuelled by a glut of low-cost 7-inch 16:9 offerings from a number of brands and retailers – including pureplay onliners – sales grew 60% in 2008 from 2007” – it seems that digital photo frames were once again one of the hot-selling products of 2008, shifting more than 1.8 million units at an average retail price of around UK PDS 90.

While demand is heavily reliant on gifting and impulse purchasing, the industry is watching closely for signs that consumers are actively using the products and that they will eventually replace units or purchase additional units.

Interestingly Simon Bryant also says “As many other products will incorporate the basic function of DPFs: TVs able to show photos, Apple’s Touch, Netbooks and the like – we’ll see crossover products that will beg the question ‘is it a photo frame or an alarm clock radio, a personal multimedia player or a portable TV?’”

About Futuresource Consulting

Futuresource Consulting is a specialist research and knowledge-based consulting company. With more than 30 years’ heritage, Futuresource provides its clients with expertise in consumer electronics, digital imaging, entertainment media, broadcast, optical manufacturing, storage media and IT.

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