USA Today Digital Signage / DOOH Supplement

Chris Heap

USA Today in New York, Atlanta, Chicago and Los Angeles has its 16-page supplement on Digital Signage and Digital Out-of-Home today (Friday 20th March) AND as previously mentioned, professionally edited by Lyle Bunn it’s likely to be good!!

Lyle Bunn, Principal & Strategy Architect , BUNN Co. told us “Readership of 2 million is expected based on distribution of 750,000 copies with an estimated 4 readers per supplement copy”

The supplement includes commentary from DS/DOOH and retail associations, ad agencies and industry analysts reflecting on the high value, applicability and growth of DS/DOOH.

Lyle added “Advertisers, brands, retailers and other marketers and communicators will gain a useful overview of the inherent characteristics that make DS/DOOH a powerful, enabling media”

David Drain, Executive Director of the Digital Signage Association (DSA) and Stuart Armstrong, DSA Board Chairman and many other DSA executives and members helped make the supplement a reality.

Lyle also voiced his thanks to Nicholas Read, Publisher of MediaPlanet “for his efforts, and for inviting me to serve as Editor of the supplement”.

A PDF version of the full supplement can be downloaded from – RESOURCES and was made available by permission of the publisher.

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