Clear Channel Create, World Cup ‘ Selfies’
Russ Curry, Ministry of New Media
The Belgian football team, nicknamed the Red Devils, are sponsored by Rodania.
Here we see a giant ball in the colors of the Belgian national team complete with integrated digital screen offering lucky passers by a contest to win one of 20 Rodania watches
The rules are simple; take a ‘selfie’ in front of the sphere and post it on Facebook.
The campaign began June 12 in Brussels Central Station and will also appear rail stations of Ghent, Liege and Antwerp Central up until the final of the World Cup on July 13.
The campaign is the result of collaboration between Rodania and Clear Channel Create.
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