DOOH Good For Charity

Chris Sheldrake

A recent UK survey revealed that it’s likely that UK businesses will donate UK PDS 500 million less (yes, LESS !) to charity this year due to the ‘credit crunch’.

Corporate giving is expected to fall 34% this year (it seems that British businesses usually donate an estimated UK PDS 1.4 billion a year in revenue and support to good causes).

It’s likely that this drop in charitable giving is not just isolated to the UK and it got us thinking…

The DOOH industry has been pretty fantastic for many years now in charitable giving – yes, it’s mainly air-time that it donates but one can’t under estimate all the manual work that goes on in the periphery when that happens – the immediacy and relative ease in which DOOH networks can contribute is something that we should shout about.

The Life Channel / CAN Media in the UK is the epitome of good causes and is a great example to others having supported numerous charitable campaigns and initiated a fair few of their own over the years.

They are not the only ones of course – last year UK networks donated UK PDS 714,290 worth of air time in August and September to support Macmillan Cancer Support’s World’s Biggest Coffee Morning.

We are delighted to hear of any charitable activities globally and we will do our best to help raise their profile.

Leave a Reply