Author Archive

LaunchPAD Adds Billboard Live

Thursday, March 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel LaunchPAD’s programmatic offering now includes 372 Billboard Live screens across the UK (available in more than 85 towns and cities nationwide). The addition of Billboard Live screens marks the continued expansion of Clear Channel LaunchPAD in the UK where advertisers can already access the UK’s largest DOOH network Adshel Live (over 3,000 screens), […]

WE.DOOH @DPAAOrg Webinar March 16

Thursday, March 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Today Wednesday March 16 sees another WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event, entitled ‘Advancing at Work Through Allies and Advocates‘. The webinar will be chaired by Jenn Willey, Founder of Wet Cement, a business skills, leadership and DEI consultancy who will be joined by special guest speaker Cara Lewis, Chief Investment […]

Kre8 Media Partnership with @StreetMetrics

Wednesday, March 15th, 2023

Adrian J Cotterill, Editor-in-Chief

StreetMetrics has announced a partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. Michael Steinberg, Chief Revenue Officer of StreetMetrics told us “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known brands, shows, and entertainers. We’re looking forward to growing […]

New @Firefly_Cities @BlueBite Retargeting Capability

Wednesday, March 15th, 2023

Adrian J Cotterill, Editor-in-Chief

Firefly has released OOH retargeting capabilities by partnering with Connected Media #AdTECH vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to OOH executions (Digital Tops, Wraps, Experientials) to ultimately amplify the brand message in a variety of ways. These tactics can range from immediate retargeting, […]

Today’s @DPAAGlobal Member Mtg March 15

Wednesday, March 15th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA has announced speakers and a new format for their next member meeting which will be held online today at 11am ET, March 15, immediately followed by an in-person reception at 3:30pm at a local New York City establishment. Barry Frey, President & CEO of DPAA told us “As we move to a hybrid working […]

Jean Beaudry 1966 – 2023

Monday, March 13th, 2023

Adrian J Cotterill, Editor-in-Chief

It is with great sadness that we report the death of Jean Beaudry who passed away on Saturday, February 18, 2023 at the age of 56 following a long battle with illness. Jean Beaudry joined BroadSign as COO and VP Finance back in January 2014. He was eloquent, kind, organised, professional and well loved and […]

#OOH Drives Real-World Action Says @YourOAAA

Friday, March 10th, 2023

Adrian J Cotterill, Editor-in-Chief

We all know that in the marketing world, social media, podcasts, search engine ads, and #AI created ad copy generate a good deal of buzz, yet, when it comes to courting consumers, a more traditional medium reigns supreme, out of home advertising. According to new survey results from the Out of Home Advertising Association of […]

BAI Communications Rebrands To Boldyn Networks

Friday, March 10th, 2023

Adrian J Cotterill, Editor-in-Chief

BAI Communications (BAI) this week revealed it will rebrand as Boldyn Networks, bringing together its six companies under one, new brand. Established in Australia in 1923, BAI has a 100-year pedigree in broadcast and telecom solutions. In the last two years, BAI has delivered impressive organic and inorganic growth, acquiring Mobilitie, Signal Point Systems and […]

Samantha (Sammi) Bews Joins @SharpNEC_EU

Friday, March 10th, 2023

Adrian J Cotterill, Editor-in-Chief

Following an immersive deep dive into the industry’s broadest range of display products, solutions and associated software at #ISE2023 news comes through officially that former LG Electronics U.K. Ltd UK Education Sales Manager Sammi Bews has joined the Sharp NEC Display Solutions’ UK sales team. As End User Account Manager, Samantha joins Sharp/NEC initially to […]

OUTFRONTX A-List Webinar, March 9

Thursday, March 9th, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) is celebrating Women’s History Month in March with several initiatives to spotlight women-owned businesses, appreciate the works of women artists, and celebrate their women colleagues all month long. One such initiative includes an art series in collaboration with Artsy entitled ‘Bodily Landscapes’ as part of the ongoing OUTFRONT: Moments in Culture program. […]