Author Archive
Thursday, March 16th, 2023
Adrian J Cotterill, Editor-in-Chief
Clear Channel LaunchPAD’s programmatic offering now includes 372 Billboard Live screens across the UK (available in more than 85 towns and cities nationwide). The addition of Billboard Live screens marks the continued expansion of Clear Channel LaunchPAD in the UK where advertisers can already access the UK’s largest DOOH network Adshel Live (over 3,000 screens), […]
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Thursday, March 16th, 2023
Adrian J Cotterill, Editor-in-Chief
Today Wednesday March 16 sees another WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event, entitled ‘Advancing at Work Through Allies and Advocates‘. The webinar will be chaired by Jenn Willey, Founder of Wet Cement, a business skills, leadership and DEI consultancy who will be joined by special guest speaker Cara Lewis, Chief Investment […]
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Wednesday, March 15th, 2023
Adrian J Cotterill, Editor-in-Chief
StreetMetrics has announced a partnership with Kre8 Media, the largest operator of mobile billboards in the Las Vegas market. Michael Steinberg, Chief Revenue Officer of StreetMetrics told us “Kre8’s Media’s mobile billboards drive strong performance on the Las Vegas strip for some of the most well-known brands, shows, and entertainers. We’re looking forward to growing […]
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Wednesday, March 15th, 2023
Adrian J Cotterill, Editor-in-Chief
Firefly has released OOH retargeting capabilities by partnering with Connected Media #AdTECH vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to OOH executions (Digital Tops, Wraps, Experientials) to ultimately amplify the brand message in a variety of ways. These tactics can range from immediate retargeting, […]
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Wednesday, March 15th, 2023
Adrian J Cotterill, Editor-in-Chief
DPAA has announced speakers and a new format for their next member meeting which will be held online today at 11am ET, March 15, immediately followed by an in-person reception at 3:30pm at a local New York City establishment. Barry Frey, President & CEO of DPAA told us “As we move to a hybrid working […]
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Monday, March 13th, 2023
Adrian J Cotterill, Editor-in-Chief
It is with great sadness that we report the death of Jean Beaudry who passed away on Saturday, February 18, 2023 at the age of 56 following a long battle with illness. Jean Beaudry joined BroadSign as COO and VP Finance back in January 2014. He was eloquent, kind, organised, professional and well loved and […]
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Friday, March 10th, 2023
Adrian J Cotterill, Editor-in-Chief
We all know that in the marketing world, social media, podcasts, search engine ads, and #AI created ad copy generate a good deal of buzz, yet, when it comes to courting consumers, a more traditional medium reigns supreme, out of home advertising. According to new survey results from the Out of Home Advertising Association of […]
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Friday, March 10th, 2023
Adrian J Cotterill, Editor-in-Chief
BAI Communications (BAI) this week revealed it will rebrand as Boldyn Networks, bringing together its six companies under one, new brand. Established in Australia in 1923, BAI has a 100-year pedigree in broadcast and telecom solutions. In the last two years, BAI has delivered impressive organic and inorganic growth, acquiring Mobilitie, Signal Point Systems and […]
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Friday, March 10th, 2023
Adrian J Cotterill, Editor-in-Chief
Following an immersive deep dive into the industry’s broadest range of display products, solutions and associated software at #ISE2023 news comes through officially that former LG Electronics U.K. Ltd UK Education Sales Manager Sammi Bews has joined the Sharp NEC Display Solutions’ UK sales team. As End User Account Manager, Samantha joins Sharp/NEC initially to […]
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Thursday, March 9th, 2023
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT) is celebrating Women’s History Month in March with several initiatives to spotlight women-owned businesses, appreciate the works of women artists, and celebrate their women colleagues all month long. One such initiative includes an art series in collaboration with Artsy entitled ‘Bodily Landscapes’ as part of the ongoing OUTFRONT: Moments in Culture program. […]
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