Author Archive

Volta Joins @DPAAorg

Sunday, August 5th, 2018

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for everything digital out-of-home (DOOH), announced last week that San Francisco-based Volta Charging has joined the association. Volta has developed one of North America’s most utilized electric vehicle (EV) charging network that is attempting to leverage DOOH for growth. By installing chargers in high-traffic locations in top media markets and […]

Big Vote of Confidence For ‪@infiledcom ‬

Saturday, August 4th, 2018

Adrian J Cotterill, Editor-in-Chief

Back in June 2018, we were aware that twelve leading LED screen manufacturers took part in a product shoot-out at the headquarters of Lang AG. In Lindlar Germany. With the intention of continuing to meet the ever more demanding market needs, the focus of the evaluation was on outdoor LED technology with a pixel pitch […]

Clear Channel’s 2018 Upfronts

Tuesday, July 31st, 2018

Adrian J Cotterill, Editor-in-Chief

Clear Channel’s 2018 Upfronts are a little earlier than usual this year we believe. They take place on Thursday September 13, 2018 at 8 Northumberland. Clear Chanel UK CEO Justin Cochrane told us “It’s a really exciting time for our industry, and we’re keen to share our thoughts and plans on why advertisers are continuing […]

Sophisticated Diageo Campaign on @JCDecaux_UK LDN Network

Tuesday, July 31st, 2018

Adrian J Cotterill, Editor-in-Chief

Diageo has just launched what some believe is one of the most sophisticated digital out-of-home portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – Gordon’s, Tanqueray, […]

SEPTA & NRG Join Forces to Power Commuters At Home & On the Go

Monday, July 30th, 2018

Adrian J Cotterill, Editor-in-Chief

SEPTA and NRG Energy last week announced a partnership to bring new services to commuters, reinforcing that they have a choice when it comes to their electricity provider. As part of the agreement, the Broad Street Line station originally known as Pattison Station at the Sports and Entertainment Complex in South Philadelphia will become NRG […]

JCDecaux Launches Australian Smartframe Network

Monday, July 30th, 2018

Adrian J Cotterill, Editor-in-Chief

JCDecaux has launched ‘Smartframe’ ­– a network that connects and applies data intelligence to more than 300 premium small format and large format digital assets across Sydney, Melbourne, Brisbane and Perth. JCDecaux said the network of screens reaches 60.4% of directors, senior managers, professionals and other high level white collar workers in these capital cities. […]

Charter Digital Media’s New Retail DOOH Ad Sales Division

Monday, July 30th, 2018

Adrian J Cotterill, Editor-in-Chief

Charter Digital Media has formed a new Retail Digital Out-of-Home Ad Sales Division which will help it represent DOOH Networks for drug stores, supermarkets and convenience stores across America. Charter Digital Media already reps the 3D Interactive Digital Network in the Rite Aid Drug Stores as well as the 3D Interactive Coinstar Networks in Giant […]

oOh! Unmissable Awards Open w/ AUD 2 Million #OOH Prize Package

Monday, July 30th, 2018

Adrian J Cotterill, Editor-in-Chief

Tourism Tasmania’s Feed your curious campaign which featured across oOh!media’s Fly, Retail and Office environments, is the first entry in the running for a share of the AUD two million worth of Out Of Home media in the 2018 National oOh! Unmissable Awards. The Awards which launched last week will recognise the best integrated campaigns […]

Retail & Brand Experience World Congress, May 27-29, 2019

Saturday, July 28th, 2018

Adrian J Cotterill, Editor-in-Chief

Fira de Barcelona has launched a new international event aimed at the retail sector; Retail & Brand Experience, will be held May 27-29, 2019 in Pavilion 2 of the Gran Via venue. Salvador Tasqué, Core Business Director of Fira de Barcelona told us “Retail & Brand Experience World Congress aims to be a global event […]

New Storm Glasgow Argyle Street Digital Billboard

Saturday, July 28th, 2018

Adrian J Cotterill, Editor-in-Chief

Clear Channel UK’s new Storm Argyle Street digital billboard is a rather nice 5.49 meters by 3.66 meters Ultravision International high-resolution LED display and is one of the largest in Glasgow’s famous shopping district and replaced what used to be a static billboard. It’s placed in a premier location to attract the attention of commuters, […]