DailyDOOH

I’ve said this before, if there’s one thing PRN does very, very well it’s ad sales! Let’s look at the past couple of deals they’ve put together. First an agreement (many years in the making) with the Target Corporation to sell ad space on their Channel RED network – first rumoured here but still NOT […]

Silicon Valley’s first city hosted the Display Search Flat Panels Go Out of Home conference and Dylan Jones was there to cover it for us. Biblical references can be a little like buses; you wait for ages for one to turn then three come at once. So it came to pass at the Flat Panels […]

Bebe launches signature perfume in US, with a nose for the customer.

Could it be that Gas Station TV’s journey is spluttering already? Especially with earlier this week’s decision by BP to award a multi-year contract to Retail Media Company (RMC) out of Los Angeles – RMC plan to build out a network of screens in a thousand or more BP and Arco branded gas stations in […]

We heard today that former EVP of Sales at PRN, Bill Lynch, is now engaged by the InStore Broadcasting Network. I’m not in the habit of blogging about previous employers of mine, but I think this deserves at least a few lines… From my perspective, this is a real coup for IBN. Bill really gets […]

Local and vocal; how the influential Kelsey Group predicts the future of DOOH lies in consolidation and streamlining the industry.

Once upon a time a French medical anthropologist with the highly unlikely name of Dr. Clotaire Rapaille had a extraordinary idea. He gathered a handful people in a room of his upstate New York mansion and proceeded  question them about their first ever experience with automobiles. His goal was simple: to delve deep into his […]