Author Archive

T-Mobile Interactive Shop, Prague

Tuesday, August 25th, 2009

Guest Contributor, Leoš Smutný

T-Mobile opened a new shop in the Shopping Centre of Zličín in late July this year. The new shop is packed with digital platforms and interactive equipment. My colleague Daniela Stewart had the opportunity to ask a couple of questions about the new revolutionary branch office of T-Mobile in an interview with Miroslav Jiřík, Senior […]

Czech Post – New Digital Branch Office

Thursday, August 13th, 2009

Guest Contributor, Leoš Smutný

In the middle of June a new branch office of the Czech Post using digital technology was opened in the Prague shopping centre ‘Eden’. The branch adheres to the concept ‘The Branch of the Future’ and was built in compliance with the most up-to-date global trends. The LCD displays at the counters are used as […]

‘For Digital Signage’ Exhibition, Czech Republic

Wednesday, July 8th, 2009

Guest Contributor, Leoš Smutný

The Czech environment is quietly ‘digitalizing’ however, awareness of Digital Signage is minimal if not nonexistent in many places, here in the heart of Europe. The project is taking steps to change this situation. We have come to realize that information must get through to people who are involved in the construction, reconstruction or […]

T-Mobile Interview: Using Digital Signage

Tuesday, June 23rd, 2009

Guest Contributor, Leoš Smutný

At the beginning of the month the company T-Mobile Czech Republic began to use two auto-stereoscopic 3D screens by Spatial View Company. The digital displays are installed in the shop windows of the company stores, in particular in the Shopping Centre of Nový Smíchov and in the Phoenix Gallery in Prague. T-Mobile has thus become […]

VP Marketing Communications, T-Mobile Czech Republic

Wednesday, June 17th, 2009

Guest Contributor, Leoš Smutný

Coming soon, an interview with Ms. Tarbajovska who is the Vice President Marketing Communication, T-mobile Czech Republic. I will be looking at their new strategy of using digital media in-store within the Czech Republic.

More Than Just Beans For Your Buck

Thursday, May 14th, 2009

Guest Contributor, Leoš Smutný

When I buy a coffee from a drinks machine I get the feeling that it takes an eternity till I feel the cup of hot coffee in my hand. I shall spare you a description of how I feel when the vending machine accepts my money but leaves me empty handed or when instead of […]

Outdoor Kiosks, Prague Zoo

Wednesday, May 6th, 2009

Guest Contributor, Leoš Smutný

The victims of the extensive flood affecting Prague in August 2002 also included the Prague ZOO in Troja – about half of the ZOO situated on the Vltava riverbank was under water. Anyway, the investment in renewal of the Prague ZOO counted on the building of an information centre, an internet presence and subsequently also […]

Czech Republic Rental LEDs

Wednesday, April 22nd, 2009

Guest Contributor, Leoš Smutný

During Euro 2008 nearly every regional capital boasted some form of large-scale LED or projection screen at the time of the event. Whilst Euro 2008 may not have ended up too well for the Czech national football team the demand for rental LED screens in the Czech Republic has increased exponentially since then – most […]